Banner ads make up a primary form of online advertising. These square images or text-based elements show up on web pages and aim to grab user attention, ultimately promoting products. Banner ads can be found across various online destinations, including search engines. They work via interaction with the banner, which redirects to a product page.

In the fierce battle for online visibility, your landing page is your frontline. A well-crafted, high-converting landing page can make or destroy your business. But standing out in a crowded market requires more than just building a visually appealing page. You need to analyze your opponents and implement strategies that push you ahead of the pack.